Nowadays, almost every business owner understands the popularity and significance of Google. It is one of the most utilized web-based tools in the world. Since more and more individuals utilize it for everything, its impact keeps on growing.
Google is where the traffic is located. Thus, you’re possibly losing clients if your business website isn’t ranking for your targeted keywords on it. Of course, you’re also losing out to your competitors who are giving extra attention to SEO by hiring an SEM business review company.
Fortunately, today, we are going to look at several affordable yet highly effective SEO strategies that you can use today to boost the rankings of your site in Google and other search engines.
Use the Power of Internal Linking
Without a doubt, regularly posting high-quality content will and can help you boost your ranking in search engines. It can help you fetch more points from Google and attract relevant links.
But, proper internal linking is an affordable SEO strategy that a lot of people seem to neglect. Your external links and your content might be helping your SEO. However, when carefully done, your internal links will also help a lot.
Update Your Old Content
Updating your old content is free and easy to apply when it comes to affordable SEO strategies. Also, it can offer excellent results in terms of helping you boost your rankings. The ideal aspect of doing this is that you can keep updating your content for many years just to keep your rank.
Though posting and generating original content is required, you should not neglect the significance of the “old content update” strategy. Freshness is a factor that Google utilizes to identify if your site is high-quality and relevant since it is a known fact that original content becomes less fresh as time passes by.
Produce Long-Form Blog Content
Google links blog content. The reason for this is that when done right, it can provide excellent value to users. You can easily drive back laser targeted organic search traffic to your site if you can produce relevant and good quality content for your site. With that, you can also convert it to sales and leads. That is the reason why blogging is the most sought after content marketing practices on the internet.
You have to focus on moving beyond the usual 500 up to 800-word count if you are thinking of generating content for your site. The average length of the pages in the top 10 search results was 2,000 words. That is according to a study conducted last 2018.
You achieve 2 crucial goals by working on publishing and producing long-form content.
- You entice your visitors and get them to spend more time on your site. This will improve the page duration and lowers the bounce rate. This will tell Google indirectly that your site is worthy and relevant.
- You impress Google directly by offering them keyword-rich and in-depth content that it wants to offer to its users. Thus, they have derived maximum value.
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